9/20/2023 0 Comments Paul kim noodlesoft![]() I was all set for a far shorter line than the one I encountered at the 5th Avenue store opening. Freezing temperatures and an afternoon dusting of snow should have intimidated people. The timing of its opening wasn't brilliant, either, it being a Friday evening with the holidays closing in. There was simply no way that the third store was worth the same sort of attention. So there was nothing like the first store's flagship status, nor the second's fantastic location and architectural distinction. This is an area that has recently become home to trendy clubs and restaurants, with a smattering of galleries and upscale boutiques. Apple chose to put it in an area called the Meatpacking district (formerly home to slaughterhouses). ![]() ![]() But I thought there might be a number of key differences this time around that might thin the crowds somewhat.įor starters, the new store is now the third in Manhattan the other two appear to be constantly packed (although I haven't visited the 24 hour one at four in the morning), so opening a third seems to be a no-brainer. That gave me a few expectations heading into yesterday's grand opening of their new store on 14th street on the far West Side. ![]() I experienced this first hand with the opening of the 5th Avenue store in New York over a year ago. Apple has the amazing ability to turn the mundane-opening a new branch of a store in this case-into an event. ![]()
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